SOCIAL & CONTENT CREATION
Being the largest plant-based group in the world, Upfield wanted an agency to manage their regional marketing efforts for their global brands Violife, Flora and Blue Band including socials, influencer marketing, and content.
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10
M+
Reach
3
M+
Engagement
3
Brands managed
Trusted by
The Execution
We took the time to understand the global team’s objectives and laid out a plan to localise the plan, in order to better engage the UAE audience. Our always-on approach for influencers and media-spend was pivotal to hit the numbers that we did. Fireflies was in constant touch with their teams in HQ to ensure we don’t compromise on individual brand identities.
Our strategies led to 2 brands winning gold and bronze awards in their global annual meet. It was one of the best results that the brands achieved since their launch in the region.
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Are YOU AN influencer, creator or model?
Join the fireflies network for an opportunity to work the coolest team and the biggest brands!
Join our exclusive community of influencers and elevate your influence - register now to unlock exciting opportunities and collaboration!
Are YOU AN INFLUENCER, CREATOR OR MODEL?
Join our exclusive community of influencers and elevate your influence- register now to unlock exciting opportunities and collaboration!
Join the fireflies network for an opportunity to work the coolest team and the biggest brands!
![Fireflies Bottom Logo](https://assets-global.website-files.com/65e6edf64073f41dfbe240ee/65e6edf64073f41dfbe241ae_Untitled%20design%20(1).gif)
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