Overview
Sobha Realty partnered with Fireflies to build and grow its presence on TikTok through a focused video-led content strategy. The goal was to establish a consistent voice on the platform while supporting key brand moments across launches, events, and ongoing activity.
Client
Sobha Realty
Scope
Social Strategy · Tiktok Management · Content Production
Media
The Challenge
The brand needed a clear approach to TikTok that could balance scale with consistency. Content had to remain aligned with Sobha Realty’s positioning while adapting to a fast-moving platform and a growing audience.
The Work
Fireflies handled the launch and ongoing management of Sobha Realty’s TikTok presence, developing an always-on content strategy centred around video. Content covered a mix of new project launches, brand moments, on-ground events, and regular platform-native posts. The focus stayed on clarity, pacing, and visual consistency, allowing the channel to grow steadily while maintaining a recognisable tone and structure.
The TikTok channel achieved strong early traction and sustained engagement. 2.1M+ total reach 2.5K+ followers on TikTok 72K+ total engagements The results reflected steady audience growth and consistent interaction across posted content.
Total Reach
Followers on TikTok
Total Engagements
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