Overview
A young, yet incredible brand under Emaar, Rove Hotels wanted to launch their TikTok account and have a consistent approach to their vertical content strategy for socials.
Client
Rove Hotels
Scope
Hospitality · Social Content
Media
The Challenge
Identifying the right content buckets to tap into Rove’s unique brand identity was integral to the campaign’s success. Over the years, we worked with their team across nine locations to execute those buckets through formats that would resonate best with potential local and global audiences.
The Work
It is currently one of the best performing hotel TikTok accounts in the region. Beyond the numbers, the consistent comments from the audience on how much they enjoy our content is a testament to our success in creating the right kind of content.
Total Video Views
Engagement
Followers
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