Considering our target audience of both high school students and parents, we had to find an important balance between being fun and informative. Our team regularly worked with students on campus, attended key events and engaged staff to build a strategy that we knew would drive results and ultimately generate leads.

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RIT Dubai has one of the best performing organic university accounts in the region, with several videos going viral. We have been able to generate a considerable number of enquiries from potential students as well. We have even set the pathway and standards for their campuses across the globe.