Overview
KIKO Milano partnered with Fireflies to design and deliver its first Gen-Z university engagement program in the region. The objective was to bring the brand’s iconic beauty masterclasses directly to students and create meaningful interaction on campus.
Client
Kiko Milano
Scope
Gen-Z Engagement · University Activations
Media
The Challenge
Reaching Gen-Z required more than digital visibility. KIKO wanted to connect with students in environments they already trusted, while ensuring the experience felt accessible, engaging, and aligned with the brand’s identity. Execution also needed to work across multiple institutions within a short timeframe.
The Work
Fireflies developed and executed a university-led engagement program across three international universities in the UAE. Rather than asking students to come to the brand, the experience was brought directly onto campus. Fireflies handled the full rollout, including university coordination, approvals, on-ground operations, and promotion. The masterclasses were designed to be interactive and practical, giving students direct exposure to the brand through hands-on learning.
The program delivered strong participation and visibility
Students in Attendance
Total Reach
International Universities Engaged
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