Overview
Herschel partnered with Fireflies to drive awareness and engagement for its Fall collection during the back-to-study season. The campaign focused on reaching younger audiences across the Middle East through creator-led content tied to everyday use and routine.
Client
Herschel
Scope
Influencer Campaign · Content Production
Media
The Challenge
The back-to-study period is crowded with competing messages. The campaign needed to stand out while remaining practical, relatable, and aligned with how the audience actually engages during the season. Execution also had to scale across multiple cities without losing consistency.
The Work
Fireflies activated 30 influencers across five cities in the Middle East, building a campaign that balanced scale with coordination. The team supported the campaign end-to-end, including influencer selection, location scouting, content creation, and on-ground operations. Content was designed to highlight the collection in everyday settings, allowing it to feel natural within the creators’ routines. Over 50 content pieces were produced across the activation, giving the campaign range and flexibility across platforms.
The campaign delivered strong reach and engagement across markets
Influencers Activated
Total Reach
Engagements
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