Overview
Flora Food Group partnered with Fireflies to manage regional marketing efforts for its global plant-based brands, including Flora and Violife. The objective was to localise global brand direction for the Middle East while maintaining consistency across platforms, content, and campaigns.
Client
Flora Food Group
Scope
Influencer Marketing · Regional Social Strategy
Media
The Challenge
Each brand under the group carried a strong global identity but required local relevance in the UAE and wider region. The challenge was to adapt messaging, content, and media strategy to suit regional audiences, while running an always-on approach across socials, influencer activity, and paid media without fragmenting brand voice.
The Work
Fireflies managed strategy, socials, influencer marketing, and content across multiple brands under the Flora Food Group umbrella. For Flora, the focus was on building a consistent, always-on social presence tailored to the UAE market. Content and campaigns were structured to support discoverability, drive traffic, and maintain regular engagement while staying aligned with global brand direction. For Violife, Fireflies led Facebook marketing and ad spend strategy across the Middle East. The work focused on performance-driven content, campaign optimisation, and efficient media deployment to support sustained results throughout the year.
Across Flora Food Group’s regional activity, Fireflies supported sustained growth and performance across platforms and brands.
Total Reach Across the Region
Global Brands Managed Regionally
Total Engagements
Total Link Clicks
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