Overview
The brand was keen to engage its Gen-Z target audience during key moments in their marketing calendar.
Client
Bath & Body Works
Scope
Retail · Influencer Campaign
Media
The Challenge
We had to execute multiple campaigns across key launches and store openings. Our team collaborated with several Gen-Z influencers across the UAE who created organic, relatable content.
The Work
Beyond just reach, we achieved real engagement. Our engagement rates across all campaigns averaged above 18%, crushing the industry standards. The campaigns allowed Bath & Body Works to tap deep into the Gen-Z culture and engage with the audience at a grassroots level.
Influencers Activated
Total Reach
Engagements
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