ADNOC Yas In Schools

The program exists at the intersection of education, motorsport, and youth engagement — a niche where audiences range from students interested in STEM to parents supporting their learning journeys. The content needed to remain accessible and engaging to both groups, and fit naturally on fast-moving social platforms without losing the program’s identity. Yas Marina Circuit

Fireflies developed and executed a social strategy focused on educational storytelling, dynamic highlights, and ongoing content that supported Yas in Schools’ goals. Content was tailored for Instagram and TikTok, with formats designed to draw attention quickly while communicating value — from glimpses of national finals and challenges to short, explain-style clips about STEM-related activities and motorsport integration. Instagram The posts highlighted actual participants, competitions, and program moments, keeping the work anchored in real events rather than staged visuals. Fireflies also managed posting cadence, platform optimisation, and creative framing for each story angle, balancing appeal to both young learners and their parents.

The combined social campaign built a strong presence for Yas in Schools across platforms and audiences: 3.7M+ total reach 2.5M+ total video views 35K+ total engagements 1.2K+ net follower growth These figures reflect sustained visibility, consistent engagement, and growing interest across vertical platforms. The approach helped position the program as both educational and exciting for its diverse audience.